Fred&Co has been working with Life’s an Adventure for over 3 years. We were engaged to drive business leads in the highly competitive walking tour market.

We re-positioned the business’ brand based on the insight that all their competitors were saying “Walking is THE adventure”. Our FredThink for their campaigns did the opposite. We said that with Life’s An Adventure ‘That walking is only part of the adventure’ because walking with them is all about the included wow-mazing experiences, what’s more walking is the ‘mode of transport’ from one experience to other on the tour.

Fred&Co completely refreshed their brand and sales promotion creative which we implement every month. The examples below are from the latest design iteration we launched across multiple digital platforms in March 2025.

We’ve also designed and written a new email nurture sequence, campaign microsite and walking tour brochures.