skybuys duty free app

BRAND

STRATEGY | BRAND STORY | DESIGN | COPY   

SkyBuys is a Sydney tech start-up. Their new app offers duty free shopping anywhere – even on a plane – with contactless purchases collected at the airport, either on departure or arrival. Fred&Co created a new brand positioning which aligned with SkyBuys’ vision of becoming a luxury e-tailer. The SkyBuys new challenger brand story is all about – ‘Luxury isn’t about standing in a queue so treat yourself to duty free and tax free luxuries wherever you are’.

Fred&Co Digital Agency Brisbane Skybuys brand

We gave the new brand story some ‘swagger’ and recommend it be told through stylish typography and high-fashion photography to inspire the ‘treat yourself with luxury purchases’. 

Fred&Co Digital Brisbane Skybuys new brand

Luxe-style photography with product and travel destination inspiration help breaks the trance of travellers who are used to seeing duty-free offer-style retail ads.

Fred&Co Digital Agency Brisbane Skybuys brand
Fred&Co Digital Agency Brisbane Skybuys brand

The simplicity of design and messaging allows the brand story to have higher engagement rates.

Fred&Co_Brisbane_Skybuys_Brand_Bag_Billboard
Fred&Co_Brisbane_Skybuys_Brand_Scotch_Billboard

A simplified design of the App’s entry portal with special offers was recommended to align with the new brand story.

Fred&Co_Brisbane_Skybuys_Brand_App_Mockup

New icons which depicted an airliner’s windows and copy told the features and benefits story simply.

Fred&Co Digital Agency Brisbane Skybuys brand icons
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